Magformers construction toys are quality, innovative playsets that have been popular among the 3-10 year old age group for years. They approached me to explore a rebrand or update that reflected the quality as well as the dynamic, fun play pattern that the sets offer. We delivered 4 distinct directions (A-D), and in the end different aspects of each, along with characteristics from the familiar, existing branding were combined to create a final update.
Final deliverables: Branding, Packaging, Web, Copy writing
Direction A
Direction B
Direction C
Direction D
Chosen Direction
