Small Town, BIG SOUND! Sonix City is an exciting line of interactive vehicle play sets featuring integrated audio technology that responds to the actions and locations of the pieces. Hear squealing tires, sirens, alarms and emergency calls from dispatch! Interactively fight fires, chase robbers, and even stop at the donut shop for a snack!
I served as the Creative Director for this franchise, leading the development and execution of the branding, packaging and marketing materials, as well as overseeing the product design and overseas production of the toy sets.
The product and packaging underwent several rounds of thorough focus group testing to ensure clear and adequate communication and play patterns.
Final Deliverables: Identity, Branding, Sub-branding, Package design, Product design, Naming, Copy writing, Photography, Illustration
Branding Overview
Name and branding exploration
Final branding elements
TV commercial
Rescue Playset product and packaging
Construction Playset product and packaging
Raceway Playset product and packaging
Airport Playset product and packaging
Add-on Building and Vehicle packs
Package Design Process
Final package - Rescue Playset
Scene rendering for Rescue Playset
Scene rendering for Construction Playset
Scene rendering for Raceway Playset
Scene rendering for Airport Playset
Website: Product page
Playset graphics
Vehicle designs
Building graphic sticker sheets
