Small Town, BIG SOUND! Sonix City is an exciting line of interactive vehicle play sets featuring integrated audio technology that responds to the actions and locations of the pieces. Hear squealing tires, sirens, alarms and emergency calls from dispatch! Interactively fight fires, chase robbers, and even stop at the donut shop for a snack!
I served as the Creative Director for this franchise, leading the development and execution of the branding, packaging and marketing materials, as well as overseeing the product design and overseas production of the toy sets.
The product and packaging underwent several rounds of thorough focus group testing to ensure clear and adequate communication and play patterns.
Final Deliverables: Identity, Branding, Sub-branding, Package design, Product design, Naming, Copy writing, Photography, Illustration
Branding Overview

Name and branding exploration

Final branding elements

TV commercial
Rescue Playset product and packaging

Construction Playset product and packaging

Raceway Playset product and packaging

Airport Playset product and packaging

Add-on Building and Vehicle packs

Package Design Process

Final package - Rescue Playset

Scene rendering for Rescue Playset

Scene rendering for Construction Playset

Scene rendering for Raceway Playset

Scene rendering for Airport Playset

Website: Product page

Playset graphics

Vehicle designs

Building graphic sticker sheets
