Test Tube Aliens was a toy brand being sold in the UK to moderate success, but needed a rebranding for the US market. Initially positioned as a grow toy, the direction centered around the mystique and "danger" of these aliens that had invaded earth. But once the exploration began, the brand soon took on a life of its own...
Final Deliverables: Identity, Branding, Sub-branding, Package design, Product design, Naming, Copy writing, Photography, Illustration
Initial Concept 1
Initial Concept 2
Direction A
Direction B (Chosen)
Core series packaging
OPERATION LAB spin-off series
Promotional graphic
Included Instructions booklet
Sub brand logos
OPERATION LAB composite photo/digital illustration
